Less ownership, more flexibility
Flexible, comfortable, environmentally friendly, and versatile: our demands
of mobility are changing - Porsche Bank has evolved from a financial services provider to a mobility partner. An interview with Hannes
Maurer, CEO of Porsche Bank AG.
Flexible, comfortable, environmentally friendly, and versatile: our demands
of mobility are changing - Porsche Bank has evolved from a financial services provider to a mobility partner. An interview with Hannes
Maurer, CEO of Porsche Bank AG.
An e-car for the city, a station wagon for sports and family at the weekend, a convertible in the summer, plus the desire for climate-friendly mobility: How does Porsche Bank respond to the changing needs of customers?
Porsche Bank covers mobility for every situation in life. This starts with our car-sharing service sharetoo. It is ideal for covering the last mile - from the train station to the desired destination, for example. With Europcar, we offer mobility for several days. If I want to remain flexible, our autoabo is a good option. It's perfect for trying out electromobility. For long-term solutions, there are financing offers with leasing and credit. We cover mobility from ten minutes to ten years.
Keyword New Mobility: Where do you see the biggest areas of change?
Our society will continue to be mobile in the future. But our mobility habits are changing, especially in the city. All trends point to hybrid forms of mobility - depending on my needs, I move around by car, bike or public transport. People want to be flexible and act sustainably. The focus is on utility, not ownership.
How is Porsche Bank actively shaping these changes?
We see ourselves as a companion for New Mobility. We think of a platform that offers access to the form of mobility you need at the moment via a one-time registration. Whether you order a cab, reserve a car-sharing car or book a train ticket - everything runs through a central platform.
How do you support your customers in acting sustainably?
Porsche Bank supports customers in their transition to electromobility with perfectly coordinated financing, insurance and service products. We offer fleet customers expert advice on changing their car policy. A very playful approach is our SMART DRIVER app, which can be used to practice a more sustainable driving style. We reward this with up to 20 percent lower Kasko insurance premiums.
What development do you expect in terms of mobility in the next few years?
Everything is moving in the direction of e-mobility: In the first six months of this year, sales of electrified vehicles - i.e., fully electric and hybrid - were already around 20 percent at the Volkswagen Group brands alone. For private individuals, the performance of e-cars is often still a hurdle - with rental leasing, we can alleviate this concern.
Porsche Bank employees addressed the issue of climate protection on Earth Day. What was the result?
Living sustainability is a major concern for everyone in the company, and good suggestions come in regularly. One project is our e-car sharing. We have set up sharetoo with three e-vehicles at the Porschehof in Salzburg. These can be booked via an app and used by the entire team.
Where do you see Porsche Bank in five years' time?
The same pioneering role that we had in vehicle financing will also be ours in the new, comprehensive mobility offerings. The trend is clearly toward less ownership but more flexibility in mobility.